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FEBRUARY 2012
News!
Extreme weather conditions and intense solar radiation on a mountain or glacier require not only functional clothing but also and without doubt functional skin protection. SWOX team rider Konstantin Schad and Mirjam Jaeger took some time to tell us what kind of experience they have made with SWOX Surf Protection products.- This, plus a brief glimpse behind the scenes put in words:
Explanation
Mirjam Jaeger and Konstantin Schad are constantly on the road. Whether for contests, photo shoots or video productions. They are exposed to many extremes: long trips, long days of training or extreme weather conditions. Therefore they have to be very well prepared and do the extra step.
For Mirjam sun protection is everything! She never leaves her house without SWOX Surf Protection. Her skin is simply too important to her. She usually spends many hours per day on the mountain. Applying SWOX already in the morning before leaving the house has become a ritual. SWOX Surf Protectionª is sun protection she can rely on.When Konsti heard about SWOX from friends he was instantly enthusiastic about the concept of being protected from the outside and the inside. He quickly got hooked on the products and always wanted to contribute to the development process because skin protection plays a crucial role to him too. Konsti understands how much the sun affects not only the skin but also the eyes. That is why he relies on SWOX Sun Protection Capsules. Konsti recommends SWOX to his friends, because he feels good about it and always gets positive feedback. "A high-performance sunscreen was not available up to now. My skin appreciates SWOX!" Mirjam recommends SWOX Snow Sunscreen to her friends because it absorbs quickly and protects perfectly. She never got sunburned, not even after hours on the mountain. Still, it is very important to apply sunscreen every couple of hours, especially while doing extreme sports.
Inspiration
Let us share a brief glimpse behind the scenes! How did it all start with SWOX Surf Protectionª? Whose brain did it evolve from and what is it all about?
Three years ago in September, Maximilian Jagsch decided to follow his dreams and live his passion. He quit his safe and secure job in Munich and set sails to Australia. The first week in Sydney, he gets to know Tim Peltz, a German doctor practicing in Sydney. Their common passion: surfing. Tim introduces Max to the Australian East Coast and inspires with his view and way of life. Surfing is a treat for the soul, but a nightmare to skin and eyes. Max soon realizes quickly that in those extreme conditions standard commercial sun creams would never fulfil his expectations. The idea of SWOX Surf Protection, a sun protection without compromises, was born. With Tim as a passionate surfer and doctor aware of the risks of intense solar radiation, Max had his first team member.
SWOX, short for Snow Water Oxygen should satisfy the needs of surfers and every extreme sport athlete in extreme conditions, with no compromise, with no short cut. The difference to conventional sunscreen products is immense. The principle is based on protection from the inside and outside: a waterproof cream, which does not run into the eyes, enriched with zinc and titanium and capsules, a dietary supplement. To sum things up: a long lasting sun protection.
After Max launched the company in Germany and Australia with Tim responsible for research and development, more members of the creative boardsport scene joined to support the initiative. Ralph Kenke helped with the graphic design, Veronika Winsi was made responsible for the street wear designs and Quirin Rohleder came in as a marketing and distribution consultant. The idea of protecting surfers and athletes in the mountains, people in extreme conditions, and to meet their requirements has always been the priority. Max is now back in Munich and faces the daily challenges of running a compay. But SWOX is his passion, his journey and his dream come true. .
SEPTEMBER 2011
O`zapft is!
This week millions of people from all over the world will once again pilgrim to Munich in order to enjoy the cities hospitality at Oktoberfest. Therefore, we reckon red noses do not originate from excessive solar exposure but from massive beer consumption. read more ...
Anyway, while a few streets further brass bands are still playing until they faint and thirst is satisfied with a Mass or two, we stay sober and summarize last months SWOX Surf Protectionª news. PROST!.
Mirjam Jaeger joins the SWOX Surf Protection SNOW TEAM
Mirjam means fun, she lives her life intensively, is ambitious and delivers a positive and brilliant spirit. The 28-year-old Swiss started skiing at the age of two and after a detour in snowboarding, where she took part in some regional contests, she finally found her passion in freeskiing. When riding she does not care about the conditions, riding puts a smile on her face in any case. SWOX Surf Protectionª is looking forward to make sure this congenial Swiss girl doesnÕt have to care about sunburn anymore.
See more about Mirjam here ... Link
Ethan Morgan and Silje Norendal show off
At the Nike 6.0 shoot in SiljeÕs homeland Norway the SWOX Surf Protectionª team riders Ethan and Silje demonstrated their skills and why they convinced us tremendously. The video of the Nike Vapen Sessions 2011 stirs a craving for riding. So, put your lederhosen and dirndl back into the wardrobe, we are inspired! ItÕs time to get your board ready again! Winter is coming! .
Check the video here: Link
SWOX Deals
From now on SWOX Surf Protectionª products are available in the online shop of our airline partners Ethihad, SAS und BalticMiles. With their airline bonus program you can now do something for your health and purchase SWOX Surf Protectionª products using your acquired frequent flyer miles.
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AUGUST 2011
Team News, Tao Schirrmacher - He is Chosen
Tao is a local Munich institution. He surfs the Eisbach in Munich and is not only recognized because of his above average skills but also for his extraordinary personality. He is always friendly; there is always a smile on his face. The Korean born pushes his boundaries to the max, when it comes to fluid stylish surf and radical new manoeuvres. read more ...
Tao is an ideal contribution to the SWOX Surf Protection» team, not only because he is a Munich local, but also because he is spreading a message that is wider than sheer surfing. Tao is simply a cool guy and it's good to have him on the team. Nike definitely agree to that as the Munich FUS Crew with TAO won the Nike Chosen Crew Video Contest.
Congrats and respect: Link
BILLABONG Kids Camp 2011 - supported by SWOX
As in the previous year SWOX Surf Protection» again supported the BILLABONG Kids Camp on Sylt, Germany. Sun protection is a topic kids and young people can't be educated about early enough.
30 kids had the chance to do their first steps in surfing, all with professional guidance from the Surf Club Sylt, as well as SWOX Surf Protection» team rider Tim Schubert. Unfortunately there wasn't much reason to cream up at the beginning. Storm and rain on Saturday made a first dip in the water almost impossible. The motivated kids in their wetsuits though did not want to chicken out and dove into the cold blue. Even though Huey had no mercy there was no boredom to be seen. Slack lining and theoretical surf practice indoor as well as football added on flavour.
Sunday was better and after creaming and warming-up the kids hit the water. We could see many talents and certainly joy and moments, the kids won't forget for a while.
A video to the BILLABONG Kids Camp 2011 supported by SWOX: Link
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JUNE 2011
Staff News, Germany
A well-known character in the surfing world, there couldn`t be a better fit: From June 1st 2011 Quirin Rohleder is taking over the position as International Marketing Manager for SWOX Surf Protection. He is not only a marketing expert, having gained lot`s of experience at Reef and Billabong, but he is also passionate about developing and setting up businesses. read more ...
Besides being one of the owners of Shralp, he is still the German editor of Surf Europe and the owner of Friday Management Group. If it wasn`t for SWOX Surf Protection, he would most probably be bored.
Team News, La Reunion/Australia
Cannelle Bulard and Caleb Reid sign with SWOX Surf Protection. SWOX is extremely proud to announce the new team acquisitions. New to the team are Cannelle Bulard (FRA) and Caleb Reid (AUS). They join the team around Marlon Lipke, Elodie Boursaus, Nicolai Brueggen and Tim Schubert. 17-year old Cannelle comes off a win at the "Women Under 18 ISA World Junior Surfing Champion". More information on Cannelle on her website: www.cannellebulard.com. Caleb Reid`s slogan is: "surf, work, paint, surf, learn, surf, live..." It matches a 100% SWOX Surf Protection`s philosophy. This Australian talent lives in Bronte, Sydney, the birthplace of SWOX Surf Protection.
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MAY 2011
Billabong Surf Camp Sylt, Germany
SWOX Surf Protection is proud to be a partner of the sixth edition of Billabong's annual kids surf camp on the island of Sylt in the North Sea (23rd to 24th of July, 2011 in Rantum). read more ...
30 kids between 8 and 14 years of age will once again get the chance to learn how to surf and improve their surfing skills under the supervision of Billabong/SWOX team riders and members of the Sylt Surf Club.
Registration starts on 06. June on the following website www.rantum.de
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APRIL 2011
MBM Monster Session, Austria
After last year`s event in Kleinwalsertal, this year the monster session takes place in Silvretta Montafon. The MBM-Crew just settled in BASE Montafon with a dozen of pro riders, camera teams and photographers! read more ...
The crew will be divided in several groups which will be shooting the upcomings and the pro riders for seven days and all day long. The aim of the session is to get the best out of the last winter days by shooting the upcoming talents and pro riders battling for the best shot of the year 2011.
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MARCH 2011
SWOX Family
The SWOX family keeps growing – new signed team riders are: Silje Norednal (SNOW), Ethan Morgan (SNOW) and Marlon Lipke (SURF). read more ...
Silje Norendal - Snow
Silje grew up in Kongsberg Norway, is 17 and started snowboarding when she was four years old. At the age of thirteen and as a Roxy teamrider she already made the 1st place at the Burton European Open 2007. Since then she successfully participates serveral snowboard contests every year. Silje just made the 2nd place in women`s slopestyle at X-Games in March 2011. With 713.86 points Silje made the 8th place under the world top 10 of women`s snowboarder at the worldwide TTR Tour. Silje is the up-and-coming talent.
How about being a SWOX teamrider: „A great and young label, loving it! Finally you can get good and at the same time cool sunprotection products which not just protect your skin, but also your eyes - awesome!" Silje
Ethan Morgan - Snow
Ethan Morgan was born in Japan and grew up in Virginia (USA) and Mittenwald (Germany). He is 19 years old and one of the most promising snowboard talents in Europe. Naturally familiar with the snow in all disciplines, he was quickly sponsored by Nike 0.6, Rome and others. Ethan will be participating the TTR Tour in the oncomings winter seasons. Additionally he will be on screen for the Insenseven Filmproduction.
„SWOX`s passion about their idea really impressed me! I quickly realised that the people and the products fit my style. Finally there is a professional sunprotection for snowboarder.“ Ethan
Marlon Lipke - Surf
Marlon was born in Portugal and is 26 years old. At the age of eight he was already fascinated to be in the water. The ocean became his friend and not long after Marlon started to take an active part in surf contests. Today he is the most successful German Surfer who is participating the World Championship Tour by also working on the project „Weekend Warrior“.
How about being a SWOX teamrider: „For a while now I was looking for a good sunprotection until I found SWOX SUNSCREEN FACE: The consistency and smoothness - just a perfect match! Recently I was on a surftrip in a very sunny region. Although I was five hours in the water my skin felt smooth at night. I am very excited about being a teamrider for this young company. This year I am going to be on tour representing SWOX worldwide ” Marlon
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