PRODUCT RELAUNCH

EVEN MORE PROTECTION FOR YOUR SKIN – AND THE ENVIRONMENT

The German brand SWOX established its reputation with premium and functional sunscreens for demanding water and alpine athletes. Recently SWOX gave its products a makeover: More sun protection, an easier application and an ecofriendly packaging.

New names, a wider range of sun protection factors, sunscreens, which are easier to apply – wrapped in sustainable, “I’m Green“ certi cated tubes: the German brand SWOX re ned its already successful products.

“Since our primal formulation SWOX Face SPF 30 was well-received in the surf- and watersports scene, many of our athletes and costumers gave us the feedback, that there’s a need for a sunscreen with a higher sun protection factor for the face and the whole body. That’s why we brought up the new SWOX Lotion, for the first time also in a SPF 50+ version.” Maximilian Jagsch, SWOX CEO

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THE NEW PRODUCTS

SWOX SUNSCREEN LOTION
The brand new SWOX Sunscreen Lotion has everything a surfer needs, and leaves out all the things, which are unnecessary or superfluous: No perfumes, no parabens, no stinging in the eyes and no unpleasant greasy lm. Instead the lotion is easy to apply, just as easily absorbed and extra water-resistant. The sun blocker titanium protects the skin reliably against sunlight induced damages and irritations, supported by the antioxidant vitamin E and regenerating pro vitamin B5. Available with
SPF 30 for the whole body and 50+ for the face.

SWOX SUNSCREEN ZINC
The SWOX Sunscreen Zinc is even more water-resistant. The sunscreen works perfectly for sensitive facial skin on forehead, cheeks and nose. A zinc-titanium-combination protects against sunlight induced skin damages, again supported by the antioxidant vitamin E and regenerating pro vitamin B5.

SWOX uses sustainable tubes produced out of bio-based Brazilian sugarcane ethanol instead of fossil fuels. During the production process of those tubes CO2 is captured and fixed, involving a reduction of greenhouse effect.

THE SWOX TEAM
SWOX is proud to welcome new team athletes:Lisa Zimmermann, the rst German X Games winner, world champion and – without exaggeration – the biggest freeski talent in Germany, relies on SWOX. In Kitesurfing Italian Alberto Rondina, his English colleague and Cabrinah team manager James Boulding and two-time world champion and multiple Brazilian champion Bruna Kajiya, recently joined the SWOX Team:

“I really believe in SWOX and I’m honoured to be part of the team. When I‘m on the water, it‘s extremly important for me, that I can rely on my sun protection products, specially having such long training hours in the ocean. I‘m really happy, that I can trust on SWOX also for my Diamond Chica Events, which create a wide community of strong, inspiring women in kiteboarding.

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