The best ideas are born from passion. This held true for Max, Tim Peltz and Ralph Kenke, when they started SWOX over eight years ago during a surf trip in Australia. They wanted a sunscreen that would protect their skin during long surf sessions, as well as environmentally friendly and safe for their health.

SWOX soon grew into a premium sunscreen brand with quality lotions and highly protective zinc creams for ambitious athletes who spend a lot of time in the lineup or in the mountains.

The success of SWOX is driven by SWOX founder Max and a Munich based team, who continuously work to strengthen the brand’s market position and secure long-term growth. SWOX is currently focussing on exciting new shores in Brazil and the US.

Swiss sun protection expert Uli ensures that all ingredients, sun filters and formulas are at the cutting edge of cosmetics research and development.

The biggest testament to the quality of our products is the community of world-class surfers who use SWOX. We take pride in our team of athletes, among which world-class surfer Jordy Smith counts himself. Jordy contributes his valuable experience as a pro surfer to the development of our sunscreen products.